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20mm Flange Insert

Fail

The top 5 brands take 98% of clicks, so 20mm Flange Insert is a Fail.

Flapen Score
33
33 / 100
Ranks 2,110 of 2,472 Baby Products niches · −11 vs the category median of 44
Market size
$125K/yr51K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
89%top-5 click share · 6 brands · 12 sellers

Flapen Score

20mm Flange Insert against its category

The dotted line is the Baby Products average. Past it, 20mm Flange Insert is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 20mm Flange Insert market on Amazon at a glance

Shoppers on Amazon United States searched for 20mm Flange Insert 51K times last year and spent an estimated $125K. The top 5 brands take 98% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
14.2%
Market size, estimated
$125Ka year
Peak month
August1.2× the quietest month
Top search term
spectra flange 20mm14K searches a year

02 · Price

A sale here is worth $17.28.

Listings sell for $17.28 on average, from $8.78 to $32.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $17.28 that is $22K to $26K a year per listing.

Average price
$17.28inside the $15 to $100 sweet spot
Price range
$8.78–$32.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$22K–$26K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Bottle-Feeding. It carries 3,289 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Bottle-Feeding
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
3,289per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top 20mm Flange Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

12

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 231%
  • Brand 324%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

20mm Flange Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top 20mm Flange Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spectra flange 20mm14K/yr
  • spectra 20mm flange12K/yr
  • 20mm flange spectra10K/yr
  • 20 mm flange spectra8K/yr
  • spectra 20 mm flange set6K/yr

Reviews and returns

What reviews say buyers love and hate about 20mm Flange Insert

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Functionality-Overall”
5.9%of orders come back
“Non functional”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 20mm Flange Insert questions

Answered from the same tracked data.