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60

under counter ice maker

Launch it

A $911K/yr market growing +47.2% this quarter with returns at 0.7% — clears our launch bar.

Market size 76Growth 67Conversion 10Competition 69Returns 97Price range 0Avg price 11Brand share 51Review moat 79Quality gap 77

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Review moat

Great415.26

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Great$911K

$911K/yr · 276K searches

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Growth

Good+47.2%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Avg price

Bad$427.90

avg listing price — sweet spot $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$170.42–$966.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, under counter ice maker is a $911K/yr Amazon United States market (276K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct. Verdict: Launch it — 60/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$642K–$856K
units × avg price
Launch success
92%
22 of 24 new (360d)
Conversion rate
0.8%
Avg BSR
#170
Page quality
0%
Prime
46%
Sponsored
100%
Out of stock
15.4%
Avg brand age
34 months
Avg seller age
177 days

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

47

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

43%

Top 20: 82%

Open market

22%

  • EUHOMY43%
  • Mojgar15%
  • VEVOR7%
  • ICEVIVAL5%
  • COTLIN4%
  • FreezLabs4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$36K8%$73K12%$109K16%$146K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ice Maker31%

“Makes a lot of ice”

Quality-Overall12%

“Great quality”

Value For Money9%

“Worth the money”

Advertised Vs Actual Product6%

“As advertised”

Assembly/Installation5%

“Easy to set up”

Size-Overall4%

“Great Fit”

Ease Of Use4%

“Easy To Use”

Storage Capacity3%

“Nice storage capacity”

Noise Level2%

“Not loud at all”

Design-Overall2%

“Compact design”

What buyers complain about

Ice Maker20%

“wont make ice”

Durability15%

“Easily breakable”

Quality-Overall7%

“Low quality”

Functionality-Overall7%

“Doesn't work”

Size-Overall5%

“does not fit correctly”

Noise Level4%

“Loud”

Assembly/Installation4%

“BEWARE THE INSTALL: The instructions are poor”

Advertised Vs Actual Product3%

“not as advertised”

Leak-Proof3%

“Loud and leaky”

Instructions/User Manual/Troubleshooting3%

“Horrible instructions”

Top return reasons

Size-Overall24%
Ice Maker24%
Functionality-Overall9%
Leak-Proof7%
Advertised Vs Actual Product7%
Defective Material/Parts4%
Storage Capacity2%
Water Resistance2%
Compatibility-Overall2%
Scratch Resistance2%

Common questions

Is under counter ice maker profitable to sell on Amazon United States?
The niche generates $911K/yr across 39 tracked products. 22 of 24 products launched in the last 360 days are still selling. 90-day search growth is +47.2%. Flapen's verdict: Launch it (60/100).
How competitive is the under counter ice maker niche?
22 brands and 47 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in under counter ice maker?
Top complaints mined from reviews: Ice Maker, Durability, Quality-Overall. The return rate is 0.7%.
When does demand for under counter ice maker peak?
Demand peaks in Sep–Oct; the busiest month runs 2.6× the quietest.
What does it cost to enter the under counter ice maker niche?
Listings span $170.42–$966.83; the average listing price is $427.90 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.

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