47
zuru
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good616.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.92–£21.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.76avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 228K searches
Signals No Dominant Brand