57
yoyo
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great37%top-5 click share — an open shelf
Review moat
Good801.67avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£225K£225K/yr · 567K searches
Avg price
Okay£10.68avg listing price — sweet spot $15–$100
Price range
Okay£2.25–£20.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.9%90-day search growth — must beat 0% to launch