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wolf mask
Skip itSoft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great115avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.69–£18.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.00avg listing price — sweet spot $15–$100
Market size
Bad£22K£22K/yr · 97K searches
Growth
Bad-41.5%90-day search growth — must beat 0% to launch