51
wizard costume
Worth a lookShows a thin review moat (171 avg reviews), but soft demand (-34.9% this quarter) keeps it on the watch list.
Review moat
Great170.91avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Avg price
Great£16.46avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£5.35–£51.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£55K£55K/yr · 170K searches
Growth
Bad-34.9%90-day search growth — must beat 0% to launch