48
witch hat
Skip itSoft demand (-61.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great178.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£126K£126K/yr · 477K searches
Avg price
Bad£7.03avg listing price — sweet spot $15–$100
Growth
Bad-61.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.98–£12.82cheapest to priciest tracked listing — scored on the share inside $15–$100