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who am i game
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,886avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Price range
Bad£5.21–£16.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£14K£14K/yr · 55K searches
Signals Low Review Barrier