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whack a mole game
Skip itSoft demand (-33.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great£21.63avg listing price — sweet spot $15–$100
Price range
Great£13.45–£37.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great417.69avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad£46K£46K/yr · 77K searches
Growth
Bad-33.3%90-day search growth — must beat 0% to launch