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wednesday lego
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£31.21avg listing price — sweet spot $15–$100
Price range
Great£14.58–£49.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good980.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay£250K£250K/yr · 216K searches
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand