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wednesday addams
Skip itSoft demand (-44.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great£18.11avg listing price — sweet spot $15–$100
Price range
Good£6.81–£31.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,983.1avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Market size
Bad£40K£40K/yr · 91K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-44.0%90-day search growth — must beat 0% to launch