80
water balloons
Worth a lookShows demand growing +778.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+778.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great212.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good£550K£550K/yr · 489K searches
Price range
Okay£3.01–£24.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.80avg listing price — sweet spot $15–$100