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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 88Growth 46Conversion 96Competition 14Returns 98Price range 0Avg price 18Brand share 0Review moat 18Quality gap 21

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible13.8%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.6M

£1.6M/yr · 1.7M searches

Growth

Okay+16.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,997.91

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.59

avg listing price — sweet spot $15–$100

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£4.64–£9.11

cheapest to priciest tracked listing — scored on the share inside $15–$100