44
uno case
Skip itPrices mostly outside the sweet spot ($2.85–$8.19) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good856avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£64K£64K/yr · 125K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£4.75avg listing price — sweet spot $15–$100
Price range
Bad£2.85–£8.19cheapest to priciest tracked listing — scored on the share inside $15–$100