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union jack dress
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Great273.17avg incumbent reviews — the moat a new listing must climb
Growth
Great+71.2%90-day search growth — must beat 0% to launch
Avg price
Good£13.88avg listing price — sweet spot $15–$100
Price range
Good£8.32–£23.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Returns
Bad8.0%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£8K£8K/yr · 77K searches