44
twister
Skip itPrices mostly outside the sweet spot ($2.41–$12.55) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good780.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay£218K£218K/yr · 317K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.41avg listing price — sweet spot $15–$100
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£2.41–£12.55cheapest to priciest tracked listing — scored on the share inside $15–$100