40
turkey hat
Skip itPrices mostly outside the sweet spot ($4.18–$14.17) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great353.08avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.20avg listing price — sweet spot $15–$100
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Market size
Bad£13K£13K/yr · 25K searches
Price range
Bad£4.18–£14.17cheapest to priciest tracked listing — scored on the share inside $15–$100