43
trivial pursuit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great£21.65avg listing price — sweet spot $15–$100
Price range
Great£13.56–£34.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£251K£251K/yr · 183K searches
Review moat
Okay2,699.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.8%90-day search growth — must beat 0% to launch
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock