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travel chess
Worth a lookShows low returns (1.1%), but a small market ($105K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good875.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.54–£22.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.87avg listing price — sweet spot $15–$100
Market size
Okay£105K£105K/yr · 138K searches