63
tractor
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Avg price
Good£14.00avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.06–£33.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,214.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Market size
Okay£203K£203K/yr · 484K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand