56
toys for 6 year old
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Good£12.63avg listing price — sweet spot $15–$100
Price range
Good£3.56–£29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,952.85avg incumbent reviews — the moat a new listing must climb
Market size
Bad£81K£81K/yr · 142K searches
Signals No Dominant Brand