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toy soldiers
Worth a lookShows low returns (0.6%), but soft demand (-8.9% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good703.1avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.23–£24.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.83avg listing price — sweet spot $15–$100
Market size
Okay£114K£114K/yr · 302K searches
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Signals Out of Stock