45
top loaders
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Market size
Good£537K£537K/yr · 441K searches
Review moat
Good1,478.33avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.05avg listing price — sweet spot $15–$100
Price range
Okay£4.33–£19.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf