46
top hat
Skip itSoft demand (-27.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great313.21avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£3.88–£34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.31avg listing price — sweet spot $15–$100
Market size
Okay£145K£145K/yr · 263K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-27.1%90-day search growth — must beat 0% to launch