51
toddler swing
Worth a lookShows low returns (1.0%), but weak search conversion (1.0%) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible£43.57avg listing price — sweet spot $15–$100
Price range
Great£13.77–£79.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good688.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Market size
Bad£62K£62K/yr · 145K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand