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toad costume
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great118.1avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.38avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.91–£36.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£40K£40K/yr · 52K searches
Growth
Bad-40.5%90-day search growth — must beat 0% to launch