40
times tables
Skip itSoft demand (-41.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great114.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay£2.59–£22.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Avg price
Bad£6.80avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 41K searches
Growth
Bad-41.0%90-day search growth — must beat 0% to launch