50
tic tac toe
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.19–$16.02) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great434.74avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.05avg listing price — sweet spot $15–$100
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 137K searches
Price range
Bad£3.19–£16.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier