35
think words
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,590.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.74avg listing price — sweet spot $15–$100
Market size
Bad£83K£83K/yr · 81K searches
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£10.63–£13.60cheapest to priciest tracked listing — scored on the share inside $15–$100