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tarot cards
Worth a lookShows low returns (0.8%), but soft demand (-6.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good958.19avg incumbent reviews — the moat a new listing must climb
Market size
Good£385K£385K/yr · 777K searches
Avg price
Good£12.40avg listing price — sweet spot $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£5.58–£21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch