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tales cards
Worth a lookShows low returns (0.7%), but a small market ($112K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+29.8%90-day search growth — must beat 0% to launch
Review moat
Good1,421.38avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.76avg listing price — sweet spot $15–$100
Price range
Okay£6.57–£20.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£112K£112K/yr · 198K searches
Signals Out of Stock