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take apart dinosaur toys
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.63avg listing price — sweet spot $15–$100
Price range
Good£11.09–£23.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,492.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad£20K£20K/yr · 16K searches
Competition
Bad97%top-5 click share — a locked-up shelf