58
t13
Worth a lookShows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible73.52avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Okay£1.55–£25.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£117K£117K/yr · 545K searches
Avg price
Okay£9.20avg listing price — sweet spot $15–$100
Growth
Okay+0.6%90-day search growth — must beat 0% to launch