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46

t rex

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A small market ($64K/yr) — this niche doesn't clear our bar today.

Market size 16Growth 19Conversion 23Competition 65Returns 85Price range 78Avg price 95Brand share 46Review moat 46Quality gap 43

Avg price

Incredible£22.86

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great£5.72–£49.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,900.56

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.2%

90-day search growth — must beat 0% to launch

Market size

Bad£64K

£64K/yr · 154K searches