59
sword
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great£20.55avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great381.31avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.96–£143.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£103K£103K/yr · 459K searches
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale