39
surging sparks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great147.6avg incumbent reviews — the moat a new listing must climb
Avg price
Great£74.23avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Okay£7.03–£245.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£114K£114K/yr · 75K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand