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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 19Conversion 22Competition 72Returns 96Price range 75Avg price 77Brand share 5Review moat 68Quality gap 47

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great£15.92

avg listing price — sweet spot $15–$100

Price range

Great£4.28–£46.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good766.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Market size

Bad£40K

£40K/yr · 141K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand