66
super soaker
Worth a lookShows demand growing +589.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+589.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Good1,023.72avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.87avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay£4.29–£24.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£183K£183K/yr · 347K searches