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stranger things puzzle
Skip itSoft demand (-79.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great324.75avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.01avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good£9.31–£25.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£79K£79K/yr · 87K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-79.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand