40
stone age costume boys
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Great156.36avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.30–£66.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.68avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£18K£18K/yr · 73K searches
Growth
Bad-40.9%90-day search growth — must beat 0% to launch