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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 18Growth 7Conversion 44Competition 39Returns 88Price range 73Avg price 55Brand share 6Review moat 57Quality gap 22

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Good£7.10–£36.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,206.62

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.59

avg listing price — sweet spot $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£72K

£72K/yr · 161K searches

Growth

Bad-36.6%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand