51
sticky balls
Worth a lookShows beatable incumbent ratings (3.6★), but a small market ($7K/yr) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good956.48avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.31–£26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Avg price
Bad£8.63avg listing price — sweet spot $15–$100
Market size
Bad£7K£7K/yr · 27K searches
Signals Quality Gap