38
star garland
Skip itPrices mostly outside the sweet spot ($3.84–$6.38) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great113avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 166K searches
Avg price
Bad£4.84avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Price range
Bad£3.84–£6.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier