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star costume kids
Skip itSoft demand (-47.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great150.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.43avg listing price — sweet spot $15–$100
Price range
Okay£9.85–£19.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Bad£71K£71K/yr · 147K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-47.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier