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A small market ($84K/yr) — this niche doesn't clear our bar today.

Market size 21Growth 39Conversion 68Competition 32Returns 98Price range 39Avg price 23Brand share 57Review moat 49Quality gap 28

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,575.47

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.9%

90-day search growth — must beat 0% to launch

Price range

Okay£4.32–£21.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.16

avg listing price — sweet spot $15–$100

Market size

Bad£84K

£84K/yr · 168K searches