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st patricks day hat
Skip itSoft demand (-93.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great106.57avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.39avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 53K searches
Growth
Bad-93.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.39–£11.22cheapest to priciest tracked listing — scored on the share inside $15–$100