40
squishville
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good656.69avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.91–£27.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good£12.00avg listing price — sweet spot $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 143K searches
Brand share
Bad98%top-5 brand share — brand-locked demand