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squishmallow halloween
Skip itPrices mostly outside the sweet spot ($3.56–$13.73) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+67.0%90-day search growth — must beat 0% to launch
Review moat
Good1,382.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.21avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£5K£5K/yr · 80K searches
Price range
Bad£3.56–£13.73cheapest to priciest tracked listing — scored on the share inside $15–$100