30
squid game mask
Skip itA small market ($8K/yr) — this niche doesn't clear our bar today.
Review moat
Great285.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad£4.32–£16.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Market size
Bad£8K£8K/yr · 64K searches