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spy kit

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A small market ($45K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 16Conversion 24Competition 47Returns 96Price range 61Avg price 78Brand share 25Review moat 62Quality gap 82

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great£16.12

avg listing price — sweet spot $15–$100

Review moat

Good1,029.91

avg incumbent reviews — the moat a new listing must climb

Price range

Good£2.84–£34.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Market size

Bad£45K

£45K/yr · 143K searches